Sony,Blackmagic Design

SENCORE Adds Greek Re-Seller ARISTON BTS to its Roster of Global Partners

SIOUX FALLS, S.D. — Oct. 19, 2010 — SENCORE today announced that it has entered into a distribution agreement with Athens-based ARISTON Broadcast & Telecom Solutions S.A. where ARISTON BTS will represent and re-sell SENCORE's equipment for both testing and measurement, and broadcast operations in Greece and Cyprus.

ARISTON BTS was selected because its prestigious roster of customers and customer projects are an excellent fit for SENCORE's diverse product lines.

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"Adding a sales partner like ARISTON BTS reaffirms our commitment to expansion throughout Europe, the Middle East and Africa," said Tom Stingley, SENCORE executive vice president, sales and marketing. "A key component of SENCORE's international sales strategy is joining with companies worldwide that have a solid reputation for ethical dealings and technical expertise – companies exactly like ARISTON BTS."

With more than 50 years of investment and success in engineering design and technology, SENCORE offers a complete line of products that offer reliable, consistent, and high-quality video signal delivery as well as cost-effective operation. ARISTON BTS, founded in 2005, provides the latest technologies and solutions for broadcasting, broadband and telecommunications to its regional market. The new agreement covers a wide range of SENCORE's product lines.

"For us, the new alliance with SENCORE broadens the product offerings we can make available to our customers," said Christos Doulis, ARISTON BTS managing director. "In addition, SENCORE is well-known for high quality, reliable, and technologically sophisticated products that will support our customers' business and broadcast goals."

About SENCORE

SENCORE is an engineering leader in the development of high-quality signal transmission solutions for the broadcast, cable, satellite, IPTV, telecommunications, and professional audio/video markets. The company's world-class portfolio includes video delivery products, system monitoring and analysis solutions, and test and measurement equipment, all designed to support system interoperability and backed by best-in-class customer support. SENCORE products meet the rapidly changing needs of modern media by ensuring the efficient delivery of high-quality video from the source to the home. More information is available at the new SENCORE website www.SENCORE.com.